About us

Welcome to SockOdds, an Australian provider of sports odds and betting data API solutions. We were built to answer one question: why does the best-designed odds API grammar in the world not carry the sports Australians bet on, or the books they bet with?

Our mission is to give every developer — from a weekend Discord bot to a professional analytics product — the same clean, honest feed of Australian odds that powers our own tools.

A new standard in Australian odds data

We specialise in fast, accurate, comprehensive odds for the Australian market. The collection, normalisation and fair-price layer behind SockOdds runs our own betting analytics every day, which means every feature is validated on real markets before it reaches the API. That direct feedback loop is why the flags are honest: a suspended price says available: false, a stale event says info.stale: true, and a plan that filtered your response says so in notice.

Built for integration. Designed for growth.

We understand the cost of a bespoke schema. That is why SockOdds is an extension of the SportsGameOdds v2 schema rather than a new one: the same endpoints, the same envelope, the same oddID grammar, so the SDKs, examples and tooling written for SGO work here by changing the base URL. Whether you are launching a new venture or adding Australian coverage to an existing product, the integration is an afternoon.

Our values

  • Honesty: we flag what we don't know rather than serve it as current.
  • Compatibility: we extend the standard, we don't fork it.
  • Excellence: metering that binds under concurrency, data that is tested every morning.
  • Accessibility: a free tier that never expires and plans priced on usage, not on how many books you pull.
  • Responsibility: data and analytics only — no wagering, no advice, and the responsible-gambling links on every page.

Our journey

2025The pipeline behind SockOdds begins pricing Australian bookmakers for BetBank's analytics, normalising every market into the SportsGameOdds grammar.
2026An SGO-shaped feed goes live behind a partner's Australian +EV product, with per-minute metering hardened after a concurrency audit.
September 2026SockOdds is published as a stand-alone, self-service API: every Australian book, 34 leagues, a free tier, and this developer site.

Partner with us

SockOdds is more than a feed — it is the Australian data layer for products built on the SportsGameOdds schema. If you run a sportsbook comparison, a media product or a betting technology platform and need Australian coverage, get in touch.