BetNow Odds API

Access BetNow betting odds through the SockOdds API. Structured JSON data including head to head, lines, totals, player props and more — bookmakerID=betnow.

Why choose our BetNow sportsbook API?

Our BetNow API provides clean, structured BetNow odds data for developers and betting platforms, eliminating the need for scraping or unstable data feeds. Australian bookmaker on the legacy GenerationWeb platform, which prices ten other brands off the same board.

BetNow Odds API Overview

The SockOdds BetNow odds API provides fast, accurate data and odds from BetNow across 10 leagues: MLB, NFL, MLS, NCAAF, ATP, AFLW, NRL, WTA, AFL, CFL. 144 events are priced by BetNow right now.

With a single, unified API solution, developers can retrieve pre-match BetNow odds, including:

• Head to head / moneylines (2-way and 3-way markets)
• Lines, spreads and handicaps
• Totals (over/under)
• Alternative lines
• Player props and game props
• Period-specific markets (quarters, halves, innings, sets, rounds)

All data is provided in structured JSON via REST endpoints, refreshed every ~2 minutes.

BetNow API Features & Market Types

Main markets

• Head to head — 2-way and 3-way lines
• Line / handicap — spreads with the price
• Totals — over/under lines for points, goals, runs and more
• Period markets — halves, quarters, innings, sets, rounds where priced

Player props & alternate lines

BetNow prices 10 distinct player-prop markets in the feed — Touchdowns, First goalscorer, Tries, First try scorer, Goals — plus alternative spreads and totals, team props and game props.

Pre-match data

• Pre-game odds — current odds before game time, with decimal alongside the American string
• Availability — a suspended selection is listed with available: false, never dropped silently
• Line movement tracking — every price carries lastUpdatedAt, and finished events are retained

Deeplinks & settlement data

• Deeplinks — not yet carried for BetNow
• Results — event results and scoringSupported flags where the source grades the market

BetNow coverage by league

BetNow Odds API Technical Specifications

API Architecture

• REST API — Simple HTTP endpoints with JSON responses, identical to the SportsGameOdds v2 paths
• Native WebSocket snapshots - Pro/Platform at /v2/stream/events; polling-backed, with unchanged upstream freshness
• Rate limits — per-key, per-minute meters that bind under concurrency; plans sized to your usage
• Authentication — secure API key access via the x-api-key header or apiKey query parameter

Data Update Speed

• Odds updates — every ~2 minutes across every bookmaker lane
• Event status — status flags and info.stale tell you exactly how current a price is

Developer Resources

• Interactive documentation — live examples, copy-paste snippets and an AI (vibe coding) context
• SDKs & libraries — the SportsGameOdds SDKs for TypeScript, Python, Ruby, Go and Java work unchanged with the base URL pointed here
• Postman collection — pre-built requests ready to run
• Support — email support on every plan, priority on paid plans

BetNow market coverage by category

Use Cases for BetNow API Data

• Arbitrage & +EV tools — compare BetNow odds across every Australian bookmaker to uncover arbitrage opportunities and positive expected value angles.
• Odds comparison platforms — display BetNow odds from every book side by side for comprehensive line shopping.
• Pricing models & trading — use BetNow market data as inputs for proprietary pricing algorithms and betting strategies.
• Sports analytics & research — examine BetNow line movements and betting-market patterns, and build predictive models on retained events.
• Betting automation — build systems that monitor BetNow lines across bookmakers and trigger actions when your target odds appear.
• Sportsbook & fantasy apps — power your BetNow product with reliable odds, status and bet-slip deeplinks.

BetNow Odds API Documentation

Our interactive documentation covers everything you need to integrate BetNow odds into your project:

• Full endpoint reference with parameters and response schemas
• Live request and response examples
• Code snippets in Python, JavaScript, Ruby, Go and Java
• Authentication setup and API key management
• Rate limiting and the notice field
• Error handling and troubleshooting

View documentation